New Year, new opportunities, new challenges. Starting in 2020, event planners will be confronted with a whole new realm of difficulties while planning events.
Below are the major challenges, according to industry experts facing event production companies in Dubai planning in 2020, to help you recognize and overpass the challenges of the new year.
Providing meaningful experiences
“Further explanations for turning toward experiences and events to promote one’s brand or cause will be seen in 2020. It’s invaluable to get the right people in the room, to connect meaningfully about your brand with each other. When retail continues to move and evolve, we will see more technology and digital companies growing, it will become even more significant to have a “five-sense” methods to events. What we mean by that is integrating the five senses into the experience, making a memory for the visitors and creating brand loyalty. Beth Lawrence, CMP, Chief Event Officer at Beth Lawrence Meetings & Events
It’s all about Data and Security
“Trends are growing concerns around physical security (acts of violence, natural disasters) and data security with regards to the hacking of attendee data and traditional values to GDPR. It is all about the data as well. Surprisingly, more companies do not make deep dives into measurements of events. We must make an objective, meaningful decisions to guide future event investments as we capture more data. We also see the image of artificial intelligence. An announcer can be on stage face to face with the audience … Read More