Two critics weigh in on the IP apocalypse and what happens when the main unit of entertainment is not TV or film but corporate universe.
Photo: Warner Bros.
The strangest thing about Space Jam: A New Legacy, the “standalone sequel” to the 1996 hit, is that an algorithm played by Don Cheadle is the villain of the story but also dead-on when it comes to the goals of the movie itself: What is it if not an attempt to suck viewers into the WB Serververse? Take the moment LeBron James, playing himself, starts drafting his fantasy team for a basketball game that will determine the fate of the world (or at least the chunk of it following him on Twitter). He announces, with an Oscar-worthy show of enthusiasm, that “we’re going to need the most powerful Warner Bros. characters for this team” and then immediately begins listing his picks —